https://kundhiya.com Sumeet Kumaar Kundhiya | Creative Art Director & Designer Thu, 28 May 2026 17:43:59 +0000 https://kundhiya.com en https://kundhiya.com/Main Thu, 07 Mar 2024 05:23:21 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/Main Sumeet Kumaar Kundhiya Visual Storytelling, Creative Direction,&nbsp; Branding,&nbsp; &amp;&nbsp; Generative AI. Book 1:1 Call&nbsp;︎ ︎ ︎ https://kundhiya.com/Carrier-AI-generated-horror-short Thu, 28 May 2026 17:43:59 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/Carrier-AI-generated-horror-short “CARRIER” A 56-second AI-generated horror short set across four locations in Delhi. A man tries to help a school kid who collapses on the Delhi Metro. The kid bites him. The man walks home through a crowded market, enters his flat, reaches the bathroom mirror. Looks up. He's already gone. Built using Google Nano Banana for character consistency, Seedance for video generation, Suno for original score, and Final Cut Pro for the final cut. The entire film was art directed through prompt. Every clip has a defined lighting temperature, a beat-by-beat camera direction, an explicit diegetic sound list, and negative prompts that controlled what the model could and could not do. Each location has its own colour temperature. Metro blue-white, street sodium orange, corridor tube green, bathroom bare bulb. That colour arc carries the visual story of the transformation without a single line of dialogue. Multiple generations were produced per clip. The ones closest to the vision were selected and edited together to match the pacing of the story. No actors. No set. No crew. Just a clear creative brief and the discipline to execute it. https://kundhiya.com/Gravton-Labs Fri, 06 Feb 2026 14:35:51 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/Gravton-Labs Gravton Labs - Brand Identity Design Gravton Labs is an AI-era infrastructure platform focused on visibility, control, and precision. The challenge was to design a brand that feels serious, grounded, and built for long-term trust, not hype. I developed a structured identity system centered on stability and clarity. The logomark was constructed on a defined grid to communicate balance and control. The wordmark was refined for neutrality and strength. The color system combines dark foundations with controlled accent tones to express intelligence and depth without noise. Accessibility and real product usage were key considerations. Typography and color decisions were tested beyond visual mockups to ensure clarity across interfaces. The result is a disciplined brand system that reflects Gravton’s positioning as infrastructure, not a trend-driven AI startup. <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/dc03636cb53a1873791906a640e7891d336a0c955133db3faa1a25004956fd2c/Slide-16_9---35.jpg" data-mid="244708377" border="0" src="https://freight.cargo.site/w/1000/i/dc03636cb53a1873791906a640e7891d336a0c955133db3faa1a25004956fd2c/Slide-16_9---35.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/110bbb7225b99eff1e9a83755799b7d0d339ff5ece0b8f95a18e1b0571c87bbc/Slide-16_9---25.jpg" data-mid="244708370" border="0" src="https://freight.cargo.site/w/1000/i/110bbb7225b99eff1e9a83755799b7d0d339ff5ece0b8f95a18e1b0571c87bbc/Slide-16_9---25.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/1c3ae52547a96e5ac51287c5157429143e9f5f5416b5b486cc29bf8770a8283a/Slide-16_9---26.jpg" data-mid="244708371" border="0" src="https://freight.cargo.site/w/1000/i/1c3ae52547a96e5ac51287c5157429143e9f5f5416b5b486cc29bf8770a8283a/Slide-16_9---26.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/4eb19b87de12d3cef92dbbd839b2d1fcab59cca11211546eb17ec9fbd35cc442/Slide-16_9---28.jpg" data-mid="244708378" border="0" src="https://freight.cargo.site/w/1000/i/4eb19b87de12d3cef92dbbd839b2d1fcab59cca11211546eb17ec9fbd35cc442/Slide-16_9---28.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/19ad955c1865a07139e0e536c3d7a7e907421c915a17f9a3f1e3ba46942febfe/Slide-16_9---27.jpg" data-mid="244708379" border="0" src="https://freight.cargo.site/w/1000/i/19ad955c1865a07139e0e536c3d7a7e907421c915a17f9a3f1e3ba46942febfe/Slide-16_9---27.jpg" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/9c684ab7d7c3937949f62da08790727598e58d0fd38e6565c35f347a552f8272/Slide-16_9---21.jpg" data-mid="244708367" border="0" src="https://freight.cargo.site/w/1000/i/9c684ab7d7c3937949f62da08790727598e58d0fd38e6565c35f347a552f8272/Slide-16_9---21.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/befd3f4d20ac21c1625a2e476947f30dca2f9d235346647e9d8bcb3bc55ebba8/Slide-16_9---23.jpg" data-mid="244708368" border="0" src="https://freight.cargo.site/w/1000/i/befd3f4d20ac21c1625a2e476947f30dca2f9d235346647e9d8bcb3bc55ebba8/Slide-16_9---23.jpg" /> <img width="5900" height="4320" width_o="5900" height_o="4320" data-src="https://freight.cargo.site/t/original/i/e042cb609eab5f031d71fcf9532bdccb141150007919769ecb546a8900509667/Slide-16_9---34.jpg" data-mid="244708376" border="0" src="https://freight.cargo.site/w/1000/i/e042cb609eab5f031d71fcf9532bdccb141150007919769ecb546a8900509667/Slide-16_9---34.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/3dd98dcb6c0daa19fa0ed44b53949d81516158ac3c74525fd1576a5dd46018dc/Slide-16_9---30.jpg" data-mid="244708373" border="0" src="https://freight.cargo.site/w/1000/i/3dd98dcb6c0daa19fa0ed44b53949d81516158ac3c74525fd1576a5dd46018dc/Slide-16_9---30.jpg" /> <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/a874365381915cc74cf9a8ddccf16f47d458c4e6f68226cfd39ad0cd00a57cd4/Slide-16_9---32.jpg" data-mid="244708375" border="0" src="https://freight.cargo.site/w/1000/i/a874365381915cc74cf9a8ddccf16f47d458c4e6f68226cfd39ad0cd00a57cd4/Slide-16_9---32.jpg" /> <img width="600" height="484" width_o="600" height_o="484" data-src="https://freight.cargo.site/t/original/i/0f70d0ecbdbc4dedc10637dc5c3957c08769a92357eda9a0dbb4d8ad9818e3a2/Untitled-1.gif" data-mid="244708380" border="0" src="https://freight.cargo.site/w/600/i/0f70d0ecbdbc4dedc10637dc5c3957c08769a92357eda9a0dbb4d8ad9818e3a2/Untitled-1.gif" /> https://kundhiya.com/Diesel-1DR-Built-Under-Pressure Fri, 06 Feb 2026 10:57:22 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/Diesel-1DR-Built-Under-Pressure Diesel 1DR - Built Under PressureA creative concept developed for the Diesel 1DR Camera Bag.This project explores system-led art direction by placing the product inside a controlled physical world rather than styling it. Stone, chains, gravity, and industrial materials are used as structural elements to express weight, pressure, and resistance. Each frame focuses on a single physical tension, with surrealism emerging from altered physics instead of fantasy. The Diesel 1DR remains stable while the environment carries the intensity, forming a cohesive and scalable visual system. <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/65fa6d1e4a5540467ca46ad82db0cbcd2a53bcd7530e44d70b9cdea709d18953/hf_20260206_031739_2bf82bd9-21cf-4be3-8173-627a482273b8.png" data-mid="244512205" border="0" src="https://freight.cargo.site/w/1000/i/65fa6d1e4a5540467ca46ad82db0cbcd2a53bcd7530e44d70b9cdea709d18953/hf_20260206_031739_2bf82bd9-21cf-4be3-8173-627a482273b8.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/42f95191cc4a394aec10a4377036a1e3b51763471ad66c704a613f975b279f5c/hf_20260206_031732_a765d01d-a561-4236-94a1-12720bef9078.png" data-mid="244512204" border="0" src="https://freight.cargo.site/w/1000/i/42f95191cc4a394aec10a4377036a1e3b51763471ad66c704a613f975b279f5c/hf_20260206_031732_a765d01d-a561-4236-94a1-12720bef9078.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/6727f5ad5d6faccf0b374397c0c364e5e8a2be89fbc1fe0b81be2c2b8e276e49/hf_20260206_031739_6232ea10-a2d7-4840-a627-95c7330a0b32.png" data-mid="244512206" border="0" src="https://freight.cargo.site/w/1000/i/6727f5ad5d6faccf0b374397c0c364e5e8a2be89fbc1fe0b81be2c2b8e276e49/hf_20260206_031739_6232ea10-a2d7-4840-a627-95c7330a0b32.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/5b1b0d5ea67658f8628d2d83fef7cba1f4daafc21fd215480ea2e469ba76b773/hf_20260206_030704_4ccc18bd-7f57-46da-bb51-b3ecb08beddb.png" data-mid="244512207" border="0" src="https://freight.cargo.site/w/1000/i/5b1b0d5ea67658f8628d2d83fef7cba1f4daafc21fd215480ea2e469ba76b773/hf_20260206_030704_4ccc18bd-7f57-46da-bb51-b3ecb08beddb.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/47e8b8abcdc6abeda25e54c8bd0b1139dd744e4ded98ba19b1caebc684aa0c33/hf_20260206_031052_ec06064d-0a08-4a43-b53f-6bf0b4cdfd41.png" data-mid="244512208" border="0" src="https://freight.cargo.site/w/1000/i/47e8b8abcdc6abeda25e54c8bd0b1139dd744e4ded98ba19b1caebc684aa0c33/hf_20260206_031052_ec06064d-0a08-4a43-b53f-6bf0b4cdfd41.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/9f50eed496f50a55071647a39825438b5f085593f3179f8b3d67146e936bf227/hf_20260206_031108_4a871b7b-49d9-4c6c-8538-f1a9e2071054.png" data-mid="244512209" border="0" src="https://freight.cargo.site/w/1000/i/9f50eed496f50a55071647a39825438b5f085593f3179f8b3d67146e936bf227/hf_20260206_031108_4a871b7b-49d9-4c6c-8538-f1a9e2071054.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/7c4e308ca1f80817041f7c2067c3f656e1f76df7e26273571344480cf65ba313/hf_20260206_031132_638d5f86-5f31-472b-b579-a656b1fdb734.png" data-mid="244512210" border="0" src="https://freight.cargo.site/w/1000/i/7c4e308ca1f80817041f7c2067c3f656e1f76df7e26273571344480cf65ba313/hf_20260206_031132_638d5f86-5f31-472b-b579-a656b1fdb734.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/e2d7275c8656c8ac7d300577bc032e0e158a262261ba215288ac0ee2309945d0/hf_20260206_031158_d02c66d4-99e0-48f1-b646-da3a72fdab49.png" data-mid="244512211" border="0" src="https://freight.cargo.site/w/1000/i/e2d7275c8656c8ac7d300577bc032e0e158a262261ba215288ac0ee2309945d0/hf_20260206_031158_d02c66d4-99e0-48f1-b646-da3a72fdab49.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/ab5843cea546a1aa6bd58e0244a82eb37dd7e52693cee0a7222c97774184cd7a/hf_20260206_031559_2fb54509-48fd-4f86-8eab-9905b4012b8b.png" data-mid="244512212" border="0" src="https://freight.cargo.site/w/1000/i/ab5843cea546a1aa6bd58e0244a82eb37dd7e52693cee0a7222c97774184cd7a/hf_20260206_031559_2fb54509-48fd-4f86-8eab-9905b4012b8b.png" /> <img width="2304" height="1856" width_o="2304" height_o="1856" data-src="https://freight.cargo.site/t/original/i/a60e9d2bc3ac661a1fd3f8c97071cff39fd301e3c32cc9917f80e6b1a902cf9a/hf_20260206_031615_9ab9afcb-a80f-4b46-8e0e-2c513618286a.png" data-mid="244512213" border="0" src="https://freight.cargo.site/w/1000/i/a60e9d2bc3ac661a1fd3f8c97071cff39fd301e3c32cc9917f80e6b1a902cf9a/hf_20260206_031615_9ab9afcb-a80f-4b46-8e0e-2c513618286a.png" /> https://kundhiya.com/ScholarStars Fri, 30 Jan 2026 03:25:13 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/ScholarStars <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58091fd0c25b0c16ef4ed10093f11964cddd11189a5dfe77453957760c5522ef/807484698.png" data-mid="244178503" border="0" src="https://freight.cargo.site/w/1000/i/58091fd0c25b0c16ef4ed10093f11964cddd11189a5dfe77453957760c5522ef/807484698.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ea4decd3365686a02e1804332ffc89272d9595986b103854c368073b47c8587/807484697.png" data-mid="244178502" border="0" src="https://freight.cargo.site/w/1000/i/7ea4decd3365686a02e1804332ffc89272d9595986b103854c368073b47c8587/807484697.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9daa674c4edb69d26d928bff0559c454654da070ca7eda0fe88171be88a8bf08/807484696.png" data-mid="244178501" border="0" src="https://freight.cargo.site/w/1000/i/9daa674c4edb69d26d928bff0559c454654da070ca7eda0fe88171be88a8bf08/807484696.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/905709cd2d294ef7f10ac102fa2116c76583cfcba434846cba01db1aece52810/Slide-16_9---34.png" data-mid="244178504" border="0" src="https://freight.cargo.site/w/1000/i/905709cd2d294ef7f10ac102fa2116c76583cfcba434846cba01db1aece52810/Slide-16_9---34.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4847583c7e3c2d654beb75683bdfb26a5f17b051db560cca591eeb7a5f94c8ef/807484695.png" data-mid="244178500" border="0" src="https://freight.cargo.site/w/1000/i/4847583c7e3c2d654beb75683bdfb26a5f17b051db560cca591eeb7a5f94c8ef/807484695.png" /> <img width="1100" height="619" width_o="1100" height_o="619" data-src="https://freight.cargo.site/t/original/i/201d5aac4124ba5077a2b4570969cbcea39bc8a8509859fc2bac442068ffb5fe/ScholarStars_SumeetKundhiya_FutureCreativeLab.gif" data-mid="244178481" border="0" src="https://freight.cargo.site/w/1000/i/201d5aac4124ba5077a2b4570969cbcea39bc8a8509859fc2bac442068ffb5fe/ScholarStars_SumeetKundhiya_FutureCreativeLab.gif" /> https://kundhiya.com/ETHMUMBAI Thu, 29 Jan 2026 19:15:12 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/ETHMUMBAI <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c341e025d072927eee90837a67cc2c75e6b949976dfd397982883b049bdde04/807484729.png" data-mid="244161829" border="0" src="https://freight.cargo.site/w/1000/i/0c341e025d072927eee90837a67cc2c75e6b949976dfd397982883b049bdde04/807484729.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f793202d71ad5ae6775734897f5664179a8dbdebf8cccc8d812b29dfa05ecdc/807484706.png" data-mid="244161831" border="0" src="https://freight.cargo.site/w/1000/i/0f793202d71ad5ae6775734897f5664179a8dbdebf8cccc8d812b29dfa05ecdc/807484706.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9eca6bb5211269f615b18c60f7a6cb6cc1968818bf7f2ebfb17748a1aac1f209/807484726.png" data-mid="244161825" border="0" src="https://freight.cargo.site/w/1000/i/9eca6bb5211269f615b18c60f7a6cb6cc1968818bf7f2ebfb17748a1aac1f209/807484726.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffe439aeeb74be06b012d9834855074070b618210ef707f696abcb751b7a9ee7/807484718.png" data-mid="244161826" border="0" 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data-src="https://freight.cargo.site/t/original/i/251f967f2f669eab1242a1a49e46fb599bca1960aed2bc30b7462249d74878f4/807484709.png" data-mid="244161823" border="0" src="https://freight.cargo.site/w/1000/i/251f967f2f669eab1242a1a49e46fb599bca1960aed2bc30b7462249d74878f4/807484709.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fde8046a6049dfc7d066bdb4e01022e8e7a286ba7c98bde71cfb59fda7a56fbc/807484710.png" data-mid="244161822" border="0" src="https://freight.cargo.site/w/1000/i/fde8046a6049dfc7d066bdb4e01022e8e7a286ba7c98bde71cfb59fda7a56fbc/807484710.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/53c7091cc82ba12e2933d19b7904c64c6eb50e57fa53ba3c31f624522a836f80/807484717.png" data-mid="244161827" border="0" src="https://freight.cargo.site/w/1000/i/53c7091cc82ba12e2933d19b7904c64c6eb50e57fa53ba3c31f624522a836f80/807484717.png" /><img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/102074bb3fa48346eaa0bd981426d18847f77c531115e1bfa94b6496198f19cc/EthMumbai.gif" data-mid="244161563" border="0" src="https://freight.cargo.site/w/1000/i/102074bb3fa48346eaa0bd981426d18847f77c531115e1bfa94b6496198f19cc/EthMumbai.gif" /> https://kundhiya.com/Sports-Lifestyle-Brand-Gen-AI-Videos Tue, 26 Aug 2025 09:07:23 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/Sports-Lifestyle-Brand-Gen-AI-Videos Sports Brand Videos https://kundhiya.com/Delhi-Upside-Down Thu, 19 Dec 2024 13:23:02 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/Delhi-Upside-Down I'm excited to share this experimental video project in which I explored the possibilities of AI in video creation and art direction. This project reimagines Delhi through a surreal lens, blending familiar cityscapes with fantastical elements inspired by Netflix's "Stranger Things." Using tools like Midjourney, RunwayML, LumaAI, and HailuoAI, I created and animated scenes that would have been challenging to produce using traditional methods. Twisted vines wrap around iconic landmarks, eerie atmospheres feature flickering lights, and mysterious creatures come to life—all guided by AI-driven art direction. This video served as a learning journey into how AI can enhance creativity and storytelling. The experience has opened my eyes to the future possibilities that AI holds in the realm of visual arts and content creation. I'm excited about how technology is reshaping our creative processes, offering endless opportunities to innovate and express ideas in new ways. Check out the video, and I’d love to hear your thoughts on the fusion of AI and art! Wishing everyone a joyous and luminous Diwali! May this festival of lights ignite inspiration and endless possibilities for us all. ✨ Original music by Kyle Dixon &amp; Michael Stein https://kundhiya.com/JioMart-WhatsApp-Campaign-Dukan-aayi-chat-pe-JioMart-ab-WhatsApp-pe Thu, 07 Mar 2024 05:23:23 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/JioMart-WhatsApp-Campaign-Dukan-aayi-chat-pe-JioMart-ab-WhatsApp-pe <img width="634" height="377" width_o="634" height_o="377" data-src="https://freight.cargo.site/t/original/i/0458e418b596b6accc9129355c49ce3e88ace719dcffe989e2c72c52ac946cde/Artboard-1.png" data-mid="206219614" border="0" data-scale="55" src="https://freight.cargo.site/w/634/i/0458e418b596b6accc9129355c49ce3e88ace719dcffe989e2c72c52ac946cde/Artboard-1.png" /> Client: Whatsapp (META) + JioMartMeta Creative Strategist: Ram CobainCreative &amp; Motion Designer: Sumeet Kundhiya https://kundhiya.com/Noon-smart-store-Riyadh-LED-Motion-Design Thu, 07 Mar 2024 05:23:23 +0000 Sumeet Kumaar Kundhiya | Creative Art Director & Designer https://kundhiya.com/Noon-smart-store-Riyadh-LED-Motion-Design Client: Noon, UAEAgency: Guerrilla Art &amp; Design, PropagandaAgency Director: Ravi PatelAnimation: Sumeet Kundhiya