Sumeet Kumaar Kundhiya

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	<title>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</title>
	<link>https://kundhiya.com</link>
	<description>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</description>
	<pubDate>Sat, 22 Aug 2026 08:13:36 +0000</pubDate>
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		<title>Main</title>
				
		<link>https://kundhiya.com/Main</link>

		<pubDate>Thu, 07 Mar 2024 05:23:21 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/Main</guid>

		<description>


Sumeet Kumaar Kundhiya

	Visual Storytelling, Creative Direction,&#38;nbsp; Branding,&#38;nbsp;  &#38;amp;&#38;nbsp; Generative AI.


Book 1:1 Call&#38;nbsp;︎ ︎ ︎
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		<title>Money Majdoor</title>
				
		<link>https://kundhiya.com/Money-Majdoor</link>

		<pubDate>Sat, 22 Aug 2026 08:13:36 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/Money-Majdoor</guid>

		<description>.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Money Majdoor: Tactile Brand IP &#38;amp; Satirical Content Series

OverviewDeveloped an original, character-led IP and narrative content series for a modern fintech brand, designed to demystify complex personal finance topics through relatable, satirical storytelling. The campaign tackles urban financial realities, corporate salary structures, and tech-worker lifestyle inflation with sharp cultural humor and a distinct visual identity.

Creative Direction &#38;amp; World-Building
Handcrafted Aesthetic: Created a tactile, needle-felted stop-motion visual style, replacing generic corporate 3D with warm, fiber-rich wool textures across character puppets, desk props, and UI interfaces.Character Archetypes: Designed expressive, stylized characters with exaggerated caricature features that visually embody corporate burnout, investment anxiety, and everyday financial optimism.Cultural Context: Grounded the narrative in hyper-relatable urban settings (from Bangalore traffic and startup culture to CTC illusions and rent realities), making dense financial products engaging and shareable.
Impact &#38;amp; Deliverables
End-to-end IP development, character sheets, and episodic narrative scripts.Short-form cinematic animated reels crafted for high viewer retention and social engagement.Modular visual asset system translating complex financial concepts into tangible, miniature felted storytelling.

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		<title>Gully Odyssey</title>
				
		<link>https://kundhiya.com/Gully-Odyssey</link>

		<pubDate>Sun, 26 Jul 2026 19:29:40 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/Gully-Odyssey</guid>

		<description>Overview
GULLY ODYSSEY is an experimental, AI-driven mockumentary short that explores the absurd realities of hyper-urban survival through an extraterrestrial lens.

Trapped in the dense, chaotic gridlock of an Indian metropolis, a classic Grey alien finds itself marooned not on a barren wasteland, but in the heart of daily street hustle. Stripped of sci-fi tropes and cosmic grandeur, the narrative reframes the alien not as a savior or a conqueror, but as just another exhausted commuter navigating bureaucratic red tape, physical labor, local politics, and raw sensory overload.

The Creative Direction

The project bridges the gap between high-concept speculative fiction and raw, textured street photography. Grounded in a deadpan, hyper-realistic aesthetic, GULLY ODYSSEY relies on visual irony: the comedy stems from the absolute indifference of the city's human inhabitants, who are far too consumed by their own daily grinds to notice an alien sharing their space.
Visual Style: High-contrast street realism, handheld mockumentary camera work, saturated earth tones, and authentic urban textures.Tone: Deadpan, satirical, kinetic, and quietly observational.Medium: AI Visual Generation, Image-to-Video Synthesis, Sound Design, and Meta Narrative Editing.
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		<title>Carrier &#124; AI-generated horror short</title>
				
		<link>https://kundhiya.com/Carrier-AI-generated-horror-short</link>

		<pubDate>Thu, 28 May 2026 17:43:59 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/Carrier-AI-generated-horror-short</guid>

		<description>

“CARRIER”


A 56-second AI-generated horror short set across four locations in Delhi. A man tries to help a school kid who collapses on the Delhi Metro. The kid bites him. The man walks home through a crowded market, enters his flat, reaches the bathroom mirror. Looks up. He's already gone.


Built using Google Nano Banana for character consistency, Seedance for video generation, Suno for original score, and Final Cut Pro for the final cut.


The entire film was art directed through prompt. Every clip has a defined lighting temperature, a beat-by-beat camera direction, an explicit diegetic sound list, and negative prompts that controlled what the model could and could not do. Each location has its own colour temperature. Metro blue-white, street sodium orange, corridor tube green, bathroom bare bulb. That colour arc carries the visual story of the transformation without a single line of dialogue.


Multiple generations were produced per clip. The ones closest to the vision were selected and edited together to match the pacing of the story.


No actors. No set. No crew. Just a clear creative brief and the discipline to execute it.
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		<title>Gravton Labs</title>
				
		<link>https://kundhiya.com/Gravton-Labs</link>

		<pubDate>Fri, 06 Feb 2026 14:35:51 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/Gravton-Labs</guid>

		<description>Gravton Labs - Brand Identity Design


Gravton Labs is an AI-era infrastructure platform focused on visibility, control, and precision. The challenge was to design a brand that feels serious, grounded, and built for long-term trust, not hype.


I developed a structured identity system centered on stability and clarity. The logomark was constructed on a defined grid to communicate balance and control. The wordmark was refined for neutrality and strength. The color system combines dark foundations with controlled accent tones to express intelligence and depth without noise.


Accessibility and real product usage were key considerations. Typography and color decisions were tested beyond visual mockups to ensure clarity across interfaces.


The result is a disciplined brand system that reflects Gravton’s positioning as infrastructure, not a trend-driven AI startup.
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		<title>THORN - Brand &#38; Creative Design</title>
				
		<link>https://kundhiya.com/THORN-Brand-Creative-Design</link>

		<pubDate>Wed, 10 Jun 2026 20:06:40 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/THORN-Brand-Creative-Design</guid>

		<description>&#60;img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/d9d4c8702d77ea76d5c46871b1b8072a6d8dd2e758ff981794754606ad03ac92/807485171.png" data-mid="249357752" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/d9d4c8702d77ea76d5c46871b1b8072a6d8dd2e758ff981794754606ad03ac92/807485171.png" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/43a099c057f7fdd21ace83b60ba7cb518ef14ae50049a74a5c72ddc15e742fbd/807485174.png" data-mid="249357753" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/43a099c057f7fdd21ace83b60ba7cb518ef14ae50049a74a5c72ddc15e742fbd/807485174.png" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a7847ac90501c539c3fa50d55b749bd91cde3f7e36303f351edca3fd1e5d7a37/807485175.png" data-mid="249357754" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/a7847ac90501c539c3fa50d55b749bd91cde3f7e36303f351edca3fd1e5d7a37/807485175.png" /&#62;

&#60;img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/aef868c643ba60000a27b364134985d786de299e002b0e53ef169c7cdbfad432/807485176.png" data-mid="249357755" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/aef868c643ba60000a27b364134985d786de299e002b0e53ef169c7cdbfad432/807485176.png" /&#62;&#38;nbsp; &#38;nbsp; &#60;img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/e3ed87ae7e049ef0745927c3074b66b9413b102ad6433df82ce5d13d6adeaec9/807485177.png" data-mid="249357757" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/e3ed87ae7e049ef0745927c3074b66b9413b102ad6433df82ce5d13d6adeaec9/807485177.png" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/864fe78856dcd17114d66d66540e1111ca91a1930e4398da3a9014d687ade0df/807485178.png" data-mid="249357758" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/864fe78856dcd17114d66d66540e1111ca91a1930e4398da3a9014d687ade0df/807485178.png" /&#62;
Project Overview

THORN is a conceptual luxury streetwear and avant-garde accessory campaign exploring the seamless fusion of biological anatomy and precision mechanical engineering. Developed within Future Creative Lab, the project establishes a visceral visual identity and a highly scalable design system. Sitting at the intersection of high-end motorsport, technical equipment, and luxury editorial design, THORN showcases an advanced hybrid AI production workflow capable of driving complete aesthetic consistency across an entire multi-category product capsule.
The Hybrid Production WorkflowPrecision AI Generation: Utilizing advanced, custom prompt engineering with precise macro photographic tokens to generate raw, hyper-realistic biomechanical assets that reject generic stock visuals.Textural Upscaling &#38;amp; Enhancement: Deploying state-of-the-art upscaling models (Magnific AI) to map and enhance extreme micro-details, bringing out razor-sharp metallic chrome structures and contrasting tactile skin textures.Analog Print Integration: Grounding the high-end 3D outputs by overlaying a heavy, photographic film grain and risograph texture over a stark, dual-tone gradient background (Carbon Black to Burnt Terracotta). This creates a tactile, print-house indie magazine aesthetic.Brand Architecture &#38;amp; ScalabilityBrutalist Editorial Typography: A rigid, grid-based layout structure pairing the sharp, geometric cutouts of Tektur for display headers with the clean, monospaced alignment of Inter Tight for technical data callouts and micro-specifications.Identity Systems &#38;amp; Guidelines: Development of a primary liquid-chrome structural logotype, color space definitions featuring a signature off-black (#0A1010 Carbon Black) and high-saturation orange gradient, and explicit rules for modular branding assets.Cross-Platform Scalability: A proof of concept demonstrating how an uncompromising, subculture visual identity can be translated and scaled seamlessly across diverse media types—including heavy industrial product design, editorial print posters, luxury packaging, and interactive digital or Web3 storefront interfaces.DeliverablesBrand Strategy &#38;amp; Toolkit: Full design system guidelines, typographical grid lockups, and responsive brand assets.Product Capsule Visualization: Conceptual art direction and high-fidelity assets for five core product touchpoints: The Chrono-Watch, Cybernetic Visor, Modular Articulation Boot, Bio-Mechanical Earbud Pendant, and the Spinal Upgrade Protocol.Campaign Poster Collection: A unified series of conceptual marketing materials designed for global rollout, gallery exhibition, and editorial placement.

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		<title>Diesel 1DR - Built Under Pressure</title>
				
		<link>https://kundhiya.com/Diesel-1DR-Built-Under-Pressure</link>

		<pubDate>Fri, 06 Feb 2026 10:57:22 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/Diesel-1DR-Built-Under-Pressure</guid>

		<description>Diesel 1DR - Built Under PressureA creative concept developed for the Diesel 1DR Camera Bag.This project explores system-led art direction by placing the product inside a controlled physical world rather than styling it. Stone, chains, gravity, and industrial materials are used as structural elements to express weight, pressure, and resistance. Each frame focuses on a single physical tension, with surrealism emerging from altered physics instead of fantasy. The Diesel 1DR remains stable while the environment carries the intensity, forming a cohesive and scalable visual system.
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		<title>ScholarStars</title>
				
		<link>https://kundhiya.com/ScholarStars</link>

		<pubDate>Fri, 30 Jan 2026 03:25:13 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

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		<title>ETHMUMBAI</title>
				
		<link>https://kundhiya.com/ETHMUMBAI</link>

		<pubDate>Thu, 29 Jan 2026 19:15:12 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/ETHMUMBAI</guid>

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		<title>Sports &#38; Lifestyle Brand Gen AI Videos</title>
				
		<link>https://kundhiya.com/Sports-Lifestyle-Brand-Gen-AI-Videos</link>

		<pubDate>Tue, 26 Aug 2025 09:07:23 +0000</pubDate>

		<dc:creator>Sumeet Kumaar Kundhiya &#124; Creative Art Director &#38; Designer</dc:creator>

		<guid isPermaLink="true">https://kundhiya.com/Sports-Lifestyle-Brand-Gen-AI-Videos</guid>

		<description>Sports Brand Videos


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