Pepsi has been encouraging cricket fans to participate in PepTalk – witty remarks aimed at the cricketers that will nudge them to perform better. The beverage brand has been inviting people to share their cricket gyaan via #PepTalk for a chance to win Flipkart vouchers for the most witty, humourous and creative cricket gyaan.
#PepTalk is open on all social media networks – Facebook, Twitter, YouTube and Instagram. Which means one can post tweets, images, videos, comments on any of the networks adding the hashtag #PepTalk. To drive user participation, Pepsi brought in cricket crazy characters like the village tau, the taxi driver and the urban Peter to give #PepTalks to our men in blue. Apart from daily Flipkart vouchers, the grand prize is a chance to go for the ICC Cricket World Cup coin toss in Australia.
Client: IBS Unified
This cricket-gyani taxi driver might just have found the solution to No-balls! Watch his #PepTalk & send yours abhi http://t.co/EXLWrdtbQ9
— Pepsi India (@PepsiIndia) February 19, 2015
This cricket-crazy Tau has spoken his direct dil se baat. Speak yours abhi using #PepTalk: http://t.co/WQbH3N72M7 #CWC15 #IndvsPak
— Pepsi India (@PepsiIndia) February 15, 2015
Designed visuals to celebrate key moments of the World Cup matches. Every time the Indian team took a wicket or scored a ton, We had an interesting visual to share.
And that's a wicket! Your #PepTalk seem to be working wonders for Team India. Keep them coming. #IndvsSA #CWC15 pic.twitter.com/2WjRfBN0Bf
— Pepsi India (@PepsiIndia) February 22, 2015
Out! What a great catch right on the boundary. Go Team India! #PepTalk #IndvsSA #CWC15 pic.twitter.com/9CSDF0vqWN
— Pepsi India (@PepsiIndia) February 22, 2015
That catch deserves a Pepsi! #PepTalk #INDvsUAE #CWC15 pic.twitter.com/HHYJioaPWr
— Pepsi India (@PepsiIndia) February 28, 2015
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