Digital Campaign / Activity Identity Design

Pepsi has been encouraging cricket fans to participate in PepTalk – witty remarks aimed at the cricketers that will nudge them to perform better. The beverage brand has been inviting people to share their cricket gyaan via #PepTalk for a chance to win Flipkart vouchers for the most witty, humourous and creative cricket gyaan.

#PepTalk is open on all social media networks – Facebook, Twitter, YouTube and Instagram. Which means one can post tweets, images, videos, comments on any of the networks adding the hashtag #PepTalk. To drive user participation, Pepsi brought in cricket crazy characters like the village tau, the taxi driver and the urban Peter to give #PepTalks to our men in blue. Apart from daily Flipkart vouchers, the grand prize is a chance to go for the ICC Cricket World Cup coin toss in Australia.

Client: IBS Unified

Designed visuals to celebrate key moments of the World Cup matches. Every time the Indian team took a wicket or scored a ton, We had an interesting visual to share.

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