One by one, each of the press advertisements show an important feature of army life.The intention was to create a replay of what essentially makes Indian army and what makes the army soldier stand out from the crowd. Right from their indomitable spirit, to their fascinating lifestyle to their charming personality, everything is effectively shown with a miraculous eye for detail. Collectively, all the campaign's advertisements show what helps, and pushes a common man to live beyond, and revive once he becomes an army person.
CREDITS
Creative Director
Sumeet Kundhiya
Designer/Illustrator
Sumeet Kundhiya
Models
Lakhwinder Singh, Ashish Bansal, Aashima Marwaha, & Ishan Aggarwal
Photographer
Sumeet Kundhiya
Client
Indian Army
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