Gravton Labs - Brand Identity Design

Gravton Labs is an AI-era infrastructure platform focused on visibility, control, and precision. The challenge was to design a brand that feels serious, grounded, and built for long-term trust, not hype.

I developed a structured identity system centered on stability and clarity. The logomark was constructed on a defined grid to communicate balance and control. The wordmark was refined for neutrality and strength. The color system combines dark foundations with controlled accent tones to express intelligence and depth without noise.

Accessibility and real product usage were key considerations. Typography and color decisions were tested beyond visual mockups to ensure clarity across interfaces.

The result is a disciplined brand system that reflects Gravton’s positioning as infrastructure, not a trend-driven AI startup.