Gatorade Gonzos are the Hero Indian Super League’s undercover pundits. From practicing with the players to offering sage –and often, unsolicited- advice to the team management, the Gonzos do it all and do it for the love of the game. They can be seen cheering the teams on and interacting with and handing out goodies to the fans in their trademark orange jerseys at Delhi and Bombay games.

Digital Campaign / Activity Identity Design

Microsite Design on Tumblr

Social Media Creatives Design

Gatorade Gonzo Jersey Design

Digital Agency: IBS Unified, Gurugram

ECD: Karan Amin
Account Manager: Yuvraj Rana
Copywriter: Tharun James Jimani
Art Director, Designer & Illustrator: Sumeet Kundhiya

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