Diesel 1DR - Built Under Pressure

A creative concept developed for the Diesel 1DR Camera Bag.
This project explores system-led art direction by placing the product inside a controlled physical world rather than styling it. Stone, chains, gravity, and industrial materials are used as structural elements to express weight, pressure, and resistance. Each frame focuses on a single physical tension, with surrealism emerging from altered physics instead of fantasy. The Diesel 1DR remains stable while the environment carries the intensity, forming a cohesive and scalable visual system.