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“Crash the Pepsi IPL” is a part of the global #PepsiChallenge program – the brand’s biggest socially-led, content driven initiative ever with a variety of challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic and truly “Live for Now.”
The 8-week “Crash the Pepsi IPL” campaign is an unprecedented consumer engagement program – for the first time during Pepsi IPL, Indian consumers will have control over a brand’s advertising on a massive platform and with a tremendous global audience.

Client: Pepsi Co
Agency: IBS Unified

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