COMICSTAAN - INTRODUCING THE WORLD’S FUNNIEST MESSENGER BOT


Comicstaan is an Amazon Prime Original, currently in its Season 2, where India’s most talented comedians find the next big comic sensation in the country. With some of India's brightest and funniest prospects to take the stage; The future never truly looked funnier! And hence our campaign route was everything fun!

To create hype around the show, we created APAC's first, one-of-its kind, multi-functional Facebook messenger based bot. Based on India's most popular online peer-to-peer behaviour of ‘Sharing comedy’, we leveraged that insight & daily curated customised, hyperlocal and fresh comedy material and created & drove engagement, with an unprecedented 4 min average view time spent per user on the bot messenger.

'Boht' means 'very' in Hindi/Urdu
‘Boht’ Funny = Very funny



Honoree

Advertising, Media & PR
Machine Learning and Bots 2020



Comicstaan Bot Gifs










Credits

Gaurav Gandhi
Director and Country Manager – India
Amazon Prime Video

Nabh Gupta
Sr. marketing manager
Amazon Prime Video

Sushant Sreeram
Head, Consumer Marketing
Amazon Prime Video

Rajni Daswani
Group Account Director, Digital marketing & Brand management
SoCheers

Rohit Dantes
Manager, Content
SoCheers

Nasheet Shadani
Creative Strategist
Facebook Creative Shop

Sumeet Kundhiya
Motion Designer
Facebook Creative Shop

Gaurav Ramachandran
Client Partner
Facebook, Inc

Dhruvi Joshi
Co-founder, Head - Strategy and New Initiatives
Pivot Roots

Jay Patel
Manager, Digital Marketing
Pivot Roots

Sathyajit Jayaraman
Copy and Creative Strategist
Pivot Roots

Cybril D’Abreo
Founder & CEO
XXWatts

Snehal Dhruve
CEO/Founder
SuperFan.ai
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