COMICSTAAN - INTRODUCING THE WORLD’S FUNNIEST MESSENGER BOT
Comicstaan is an Amazon Prime Original, currently in its Season 2, where India’s most talented comedians find the next big comic sensation in the country. With some of India's brightest and funniest prospects to take the stage; The future never truly looked funnier! And hence our campaign route was everything fun!
To create hype around the show, we created APAC's first, one-of-its kind, multi-functional Facebook messenger based bot. Based on India's most popular online peer-to-peer behaviour of ‘Sharing comedy’, we leveraged that insight & daily curated customised, hyperlocal and fresh comedy material and created & drove engagement, with an unprecedented 4 min average view time spent per user on the bot messenger.
'Boht' means 'very' in Hindi/Urdu
‘Boht’ Funny = Very funny
Honoree
Advertising, Media & PR
Machine Learning and Bots 2020
Comicstaan Bot Gifs
Credits
Gaurav Gandhi
Director and Country Manager – India
Amazon Prime Video
Nabh Gupta
Sr. marketing manager
Amazon Prime Video
Sushant Sreeram
Head, Consumer Marketing
Amazon Prime Video
Rajni Daswani
Group Account Director, Digital marketing & Brand management
SoCheers
Rohit Dantes
Manager, Content
SoCheers
Nasheet Shadani
Creative Strategist
Facebook Creative Shop
Sumeet Kundhiya
Motion Designer
Facebook Creative Shop
Gaurav Ramachandran
Client Partner
Facebook, Inc
Dhruvi Joshi
Co-founder, Head - Strategy and New Initiatives
Pivot Roots
Jay Patel
Manager, Digital Marketing
Pivot Roots
Sathyajit Jayaraman
Copy and Creative Strategist
Pivot Roots
Cybril D’Abreo
Founder & CEO
XXWatts
Snehal Dhruve
CEO/Founder
SuperFan.ai
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